Marketing

About the Role

We are looking for a volunteer Marketing Director.  You will set the direction for our image and work closely with a team of sub contractors/volunteers to turn that strategy into consistent, high-quality campaigns.

Key Responsibilities

Social media

• Oversee the social media strategy, content calendar and publishing across all channels
• Set tone of voice, content themes and engagement goals for each platform
• Review performance and adjust the approach based on audience insights

Brand

• Own and protect the brand identity, positioning and messaging
• Ensure all materials, online and offline, are consistent and on-brand
• Guide the team on brand guidelines, visuals and storytelling

Campaign strategy

• Oversee campaigns  
• Help set campaign objectives, audiences, key messages and success measures
• Help to coordinate campaigns across social, email, events and partner channels

Working with the team

• Lead, support and motivate a team of volunteers, assigning clear roles and priorities
• Run regular check-ins and give constructive feedback and recognition
• Collaborate with other board members across the organisation, and report on progress

Requirements

• Marketing experience, including a senior or leadership role
• Proven record of delivering growth through integrated marketing campaigns
• Strong understanding of digital marketing and analytics
• Excellent communication, presentation and stakeholder management skills
• Data-driven mindset, balanced with creativity and commercial awareness
• Degree in Marketing, Business, Communications or a related field (or equivalent experience)

About the Role

We are looking for a volunteer Marketing Director.  You will set the direction for our image and work closely with a team of sub contractors/volunteers to turn that strategy into consistent, high-quality campaigns.

Key Responsibilities

Social media

• Oversee the social media strategy, content calendar and publishing across all channels
• Set tone of voice, content themes and engagement goals for each platform
• Review performance and adjust the approach based on audience insights

Brand

• Own and protect the brand identity, positioning and messaging
• Ensure all materials, online and offline, are consistent and on-brand
• Guide the team on brand guidelines, visuals and storytelling

Campaign strategy

• Oversee campaigns  
• Help set campaign objectives, audiences, key messages and success measures
• Help to coordinate campaigns across social, email, events and partner channels

Working with the team

• Lead, support and motivate a team of volunteers, assigning clear roles and priorities
• Run regular check-ins and give constructive feedback and recognition
• Collaborate with other board members across the organisation, and report on progress

Requirements

• Marketing experience, including a senior or leadership role
• Proven record of delivering growth through integrated marketing campaigns
• Strong understanding of digital marketing, analytics and CRM or marketing automation tool
• Excellent communication, presentation and stakeholder management skills
• Data-driven mindset, balanced with creativity and commercial awareness
• Degree in Marketing, Business, Communications or a related field (or equivalent experience)

What We Offer

• An enthusiastic, supportive team
• A chance to increase your skills and build leadership experience
• A chance to make a difference