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Marketing and Communications Professionals: Subcommittee Volunteers

Friends of Breastfeeding is seeking to convene a subcommittee of communications and marketing professionals, led by our Communications and Marketing Trustee, to work on a number of exciting campaigns/projects and contribute to our day to day communications and marketing activities.

FoBF is a completely voluntary registered charity, providing peer breastfeeding support all over Ireland. We are a small but committed team with big plans for the future of the charity. Since the Covid-19 pandemic we have shifted much  of our service provision to online and social  media. This is an exciting opportunity to work as part of a team in developing our ‘third service stream’ of digital information and support, lead special campaigns, such as fundraising and awards campaigns.

The Role:

Friends of Breastfeeding is seeking individuals with digital marketing and/or content creation expertise. Marketing and communications professionals to  support the development, delivery and evaluation of engaging and impactful communication and marketing activity and strategies to increase FoBF’s visibility, engage relevant audiences and support the charity’s long-term strategy. If you have experience or training in this area and want to play a key role in developing our ‘third service stream’, we are eager to hear from you.

Depending on skills your responsibilities may include the following:

  • Creating, delivering and evaluating marketing and communications strategies aligned to organisational strategy and plans  
  • Handle press and media relations, brief media spokespeople and ensure the charity is positioned as the prominent voice on breastfeeding and activity that supports strategic objectives
  • Monitor and measure performance of all activity, develop appropriate evaluations and implement key findings 
  • Develop content and strategy that is audience focused 
  • Project manage key elements of activity and campaigns
  • Monitoring the media in general, spotting trends in changing media consumption, and reflecting those changes in work/strategies
  • Ensure marketing and communication reports are produced on time and to a high standard

The Commitment:

FoBF is run entirely by volunteers. The members of the Board of Directors/Trustees are also members of the National Committee and take an active role in overseeing the day-to-day activities of the charity. The Marketing and Communications subcommittee members will report to our Communications Trustee who is a member of the National Committee. This is not a trustee position and attendance at board meetings will not be required. 

Regular communication with the Communications Trustee and with other members of the subcommittee will be expected. Attendance at subcommittee meetings may be required. It is envisaged that the commitment will be 10-15 hours per month. The commitment will fluctuate depending on active campaigns and you can vary your involvement depending on your personal availability. All work can be undertaken remotely.

Our commitment to you: we will invest in your training and development, provide a broad range of exciting experiences and provide mentorship from our highly qualified and experienced board.

Required Skills:

The successful candidate will have previous relevant marketing and/or communications experience or training. You will have an eye for detail, a thirst for learning, the ability to multitask, be accountable and deliver on time. As a member of a small volunteer run charity you will also be supportive and collegiate, with a get things done attitude. 

We can’t provide any remuneration for these positions but we can provide some support for training courses and skills development and we have a small budget for that purpose. We work together as a close team of volunteers and take great satisfaction in making a real difference in the lives of women and babies all over Ireland.

Breastfeeding awareness: It is not necessary for applicants to have personal knowledge or experience of breastfeeding, however, a willingness to learn about the benefits of breastfeeding and support the important work of the charity is critical.

If you are interested in this role, please submit your CV and cover letter outlining why you think you would be suitable for the role, to enquiries@friendsofbreastfeeding.ie

Marketing and Communications Professionals: Subcommittee Volunteers

Published on 19.09.2021

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